Key outcomes
Removed uncertainty around SKU reduction decisions, giving leaders a shared view of network impact
Improved pick efficiency and streamlined operations through tested scenarios
Identified multi-million-pound annual savings with cross-functional alignment
“It’s an absolute gamechanger to have the ability to visualise a change that you are considering making to your supply chain, and to go into the future and actually see it. Kallikor gave us the evidence to act with confidence — we reduced cost and risk while improving resilience.”
Ross Eggleton
Former Group Director – Logistics, Supply Chain & Technology, Morrisons
The challenge
Morrisons’ national distribution centre was under increasing pressure as product ranges expanded. The team needed to understand how changes to SKU range would affect both warehouse operations and the wider distribution network.
The approach
Morrisons used Kallikor to simulate its distribution centre and connected network, allowing the team to test different SKU range scenarios before making changes in the real operation.
This enabled the team to:
Explore how SKU changes affect warehouse layout and picking
Understand the impact on distribution flows across the network
Compare different scenarios before making decisions
The impact
Simulation allowed Morrisons to explore how changes to SKU range would affect operational performance and the wider network.
By testing scenarios in a virtual environment, the team could better understand the consequences of different decisions before implementing them in the real world.
Looking ahead: What began as a focused warehouse exercise demonstrates a broader capability: the ability to test and explore supply chain changes throughout the network before committing to them.