Clare Bottle, Chief Executive of the UK Warehousing Association, highlights the sector’s key challenges and opportunities. Labour shortages remain a concern, though many warehouses offer strong pay and career growth. Tech literacy is increasingly vital, while sustainability pressures are driving uptake of electric solutions and automation. Interest in smart warehouse tools, including digital twins, is rising as businesses seek scalable, ROI-driven systems. Clare sees simulation as especially valuable for anticipating disruptions, optimising operations, and communicating with stakeholders. With eCommerce growth accelerating, she stresses the need for flexibility and service focus—areas where simulation can unlock major advantages.

Forget Perfect Data, You Can Get Started with Simulation Today “You need to have a complete dataset to run an accurate and usable simulation.” How many times have you heard that phrase? For years, it was enough to stop simulation projects in their tracks. Old-school tools did demand spotless data and deep expertise to provide value, but that’s no longer the case.   Today, AI and no-code simulation make it possible to build models that are fit-for-purpose and deliver transformative insights, even when the data is partial, messy, or incomplete.

The UK faces a critical mission to improve its supply chain productivity.

Simulation is not new, but it has been confined to specialist tech functions that can spend months creating digital twins of a physical system.

We equip businesses not just to predict their future but to shape it.