London, UK – 24 July 2025 – Will Lovatt, Chief Revenue Officer at Kallikor, the emerging leader in supply chain simulation technology, is spearheading efforts to help organisations transform their supply chain operations for resilience, agility, and growth in a volatile world.

Appointed in November 2024, Lovatt heads up Kallikor’s go-to-market strategy, enabling customers to harness Kallikor’s simulation platform to make faster, evidence-based decisions that boost both operational performance and financial results.

With over 30 years of experience in supply chain and digital solutions, Lovatt has partnered with some of the world’s most complex and demanding organisations, delivering measurable outcomes that range from cost reductions and operational optimisations to accelerated growth and decision making. His leadership at Deposco, LLamasoft (now Coupa), and Blue Yonder has been characterised by a focus on translating strategy into action and achieving measurable business impact.

From optimisation trap to experimentation advantage

UK and European manufacturers are expected to lose £80 billion in 2025 due to unplanned disruption. Yet many organisations remain trapped in outdated systems, relying on optimisation tools that deliver only marginal gains. Kallikor’s unique approach, built on modular digital twin technology, enables leaders to move beyond incremental tweaks and embrace structural experimentation. By modelling people, processes, and equipment in a unified, live environment, Kallikor helps businesses test alternative futures, de-risk decisions, and unlock new sources of value.

For example, Morrisons has leveraged an interactive “living digital model” of its end-to-end supply chain, enabling it to experiment with operational changes and evaluate their impact in real-time. This ability to simulate scenarios before acting opens up new opportunities to enhance sustainability, improve cost-effectiveness, and build long-term resilience.

Putting power in the hands of business leaders

“Too often, simulation platforms are designed for technical experts, not for the business leaders who need fast, clear answers,” says Lovatt. “Kallikor’s fresh approach changes that by putting the power directly in the hands of chief supply chain officers, transformation leaders, and cross-functional teams. They can experiment boldly, assess trade-offs, and make confident, ROI-driven decisions, without the delays of traditional modelling processes. My priority is to help our customers unlock this potential and turn Kallikor’s innovation into real-world business results.”

Jonathan Barrett, CEO of Kallikor, adds, “Our customers face relentless pressure to improve efficiency, resilience, and sustainability, yet legacy tools often hold them back. Will’s deep industry experience and customer-first mindset enable us to show leaders how simulation can deliver faster, lower-risk decisions that enhance service, cut costs, and accelerate transformation. It’s about helping businesses shift from firefighting to foresight, and from uncertainty to advantage.”

Why the next generation of leaders will prioritise experimentation

In a fast-moving, high-stakes environment, the ability to experiment and adapt is no longer a luxury; it’s a competitive necessity. Kallikor’s accessible, modular platform enables organisations to:

• Test structural changes, such as network redesign or automation investments, before committing capital
• Rapidly assess the financial and operational impact of new strategies
• Align finance, operations, and sustainability goals on a single evidence base

With Kallikor, supply chain leaders don’t just optimise the past, they design for the future.

Discover how Kallikor can help your organisation turn complexity into competitive advantage. Get in touch.